Marketing · Use case
Click-to-WhatsApp ads
Ads that open a chat, answered instantly, with the ad credited for every dollar.
Click-to-WhatsApp ads · flow
Click a step to preview what the customer sees.
Aarna Home
Instagram · step 1 of 4
Tap · Ad opens WhatsApp
Pre-filled: “Hi, I saw your Diwali gift sets ad”
Instagram · preview
cost per chat
$0.17
return on ad spend
22x
first reply
0.8s
industries use it
5
Home & furniture, Restaurants & cloud kitchens and more
i
Typical results once this playbook is live. Yours will depend on your audience and offer.
Industries that run this playbook
Home & furniture
Retail
Long consideration, big baskets. Nurture until they’re ready and deliver on time.
See how it works→
Restaurants & cloud kitchens
Food
Direct orders, table bookings and regulars you own, not the aggregator.
See how it works→
Real estate
Services
Qualify portal leads in minutes and book site visits automatically.
See how it works→
Automotive dealers
Services
Test drives, service reminders and insurance renewals from one showroom inbox.
See how it works→
Events & entertainment
Media
Sell tickets, send passes and keep the crowd informed on the day.
See how it works→
How it works, step by step
Tap
Ad opens WhatsApp
Pre-filled: “Hi, I saw your Diwali gift sets ad”
0.8s
AI replies with options
Here are our 3 gift sets under $24.
Pay
UPI payment link
Your gift set: $22.
Credit
Ad gets the revenue
$22 credited to the ad and campaign.
Guardrails applied automatically
✓Consent checked
Each step checks opt-in for its channel before sending.
✓Quiet hours
Nothing marketing-related at night in their time zone.
✓Frequency cap
Counts toward the weekly limit per person.
✓Exit on goal
The flow stops the moment the goal is met.
Channels in this playbook
Features that power it
A
Ads
Engage
Click-to-WhatsApp, Meta, Google and TikTok ads with revenue per click on the record.
Explore the feature→
AA
AI agents
CRM & AI
Sales, support and success agents that read the full timeline and act at the autonomy you set.
Explore the feature→
RA
Revenue attribution
CRM & AI
Revenue credited to the message, step, campaign, sequence or ad that earned it.
Explore the feature→
CA
Catalog and payments
Engage
Products, carts and UPI payment links inside WhatsApp and web chat.
Explore the feature→
Where it lands
On the customer’s timeline, and in your revenue number.
Links to
Every step is logged on the customer’s record, with the channel, message and outcome.
Rolls up to
Revenue and outcomes are credited once, to the step that earned them.
Ad opens WhatsApp
Click-to-WhatsApp ads · Tap
AI replies with options
Click-to-WhatsApp ads · 0.8s
UPI payment link
Click-to-WhatsApp ads · Pay
Ad gets the revenue
Click-to-WhatsApp ads · Credit
Customer story
The Diwali campaign showed $11.3k against it, step by step. For the first time we cut the channels that weren’t earning.
AB
Verified customer
Arjun Batra
Founder, Aarna Home
Common questions
Start from the template, adjust copy and timing, and it’s live the same day.
Related use cases
Win-back
Marketing
Give quiet customers a reason to come back, capped and timed so it never feels like spam.
See the playbook→
Product launches and drops
Marketing
Early access for past buyers, then everyone, measured per step and per channel.
See the playbook→
Reviews and referrals
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Ask happy customers at the right moment, and reward the friends they bring.
See the playbook→
