Hypermoat for Fashion & apparel
Drops, size help and exchanges without an army of agents.
Campaigns, flows, chatbots, an AI agent and a CRM that knows every order, on WhatsApp, Instagram, RCS and more. Built for how fashion & apparel teams sell and serve.
Kora Label
Business account · replies in seconds
The Monsoon Edit drops at 7pm. Early access for you, Meera. Want a reminder?
Remind me
Yes. Is the kurta true to size?
Runs slightly roomy. Based on your last order, M is right for you.
Paid $18· order #KL‑2210
WhatsApp · preview
Kora Label · this month
22%
fewer size returns
11 min
drop sell-through
2x
exchange speed
fewer size returns
22%
drop sell-through
11 min
exchange speed
2x
ready-made playbooks
6
Product launches and drops, Back-in-stock alerts and more
i
Example results from Kora Label, last 30 days on Hypermoat. Yours will depend on your audience and offer.
What gets in the way for fashion & apparel teams
01
Size doubts
Returns climb when buyers guess their size.
02
Drops need reach
Email gets opened hours after the drop sells out.
03
Exchanges are slow
Exchange requests clog email for days.
Use cases for fashion & apparel
Product launches and drops
Marketing
Early access for past buyers, then everyone, measured per step and per channel.
See the playbook→
Back-in-stock alerts
Revenue
Tell exactly the people who asked, in the order they asked, before stock runs out again.
See the playbook→
Returns and exchanges
Support
Photos, pickup slots and refunds handled in chat, with exchanges offered first.
See the playbook→
Abandoned cart recovery
Revenue
Bring buyers back with a WhatsApp reminder, then email and SMS, stopping the moment they pay.
See the playbook→
Comment-to-DM
Marketing
Turn reel comments into private conversations, then into customers.
See the playbook→
Loyalty and VIP programmes
Marketing
Points, tiers and VIP perks announced on WhatsApp, tracked on the record.
See the playbook→
Playbook preview
Playbook preview: Product launches and drops
You pick the date. Click a step to see what the customer gets.
Kora Label
WhatsApp · step 1 of 4
T−1 · Early access to VIPs
The Monsoon Edit drops tomorrow. You get it 2 hours early.
Remind me
WhatsApp · preview
Live in a week
01
Connect Shopify and your WhatsApp number
Most teams do this in the first hour.
02
Import contacts and opt-ins
From CSV, your old tool or your CRM.
03
Switch on product launches and drops and back-in-stock alerts
Start from our templates, tuned for fashion & apparel.
04
Watch the revenue per message
Credited once, per step and per channel.
The channels fashion & apparel customers answer
Features that power it
C
Campaigns
Engage
Planned sends to a segment across channels, with exit rules, caps and revenue per step.
Explore the feature→
S
Segments
Engage
Live segments from orders, events, consent and conversations, shared by every hub.
Explore the feature→
SA
Social automation
Engage
Comment-to-DM, story replies and follow-up tasks, within each platform’s rules.
Explore the feature→
RA
Revenue attribution
CRM & AI
Revenue credited to the message, step, campaign, sequence or ad that earned it.
Explore the feature→
F
Flows
Engage
Journeys that start when something happens: a cart left, an order delivered, 60 days quiet.
Explore the feature→
AA
API and webhooks
Platform
REST API, webhooks and a custom events API to send anything onto the timeline.
Explore the feature→
Connects to the tools you already use
S
Shopify
Orders, carts, products
W
WooCommerce
Orders and customers
R
Razorpay
Payment links and UPI
S
Shiprocket
Shipment updates
M
Meta
Ads, WhatsApp, Instagram
GA
Google Ads
Clicks and conversions
Where it lands
On the customer’s timeline, and in your revenue number.
Links to
Every customer is one record: their chats on WhatsApp, Instagram, RCS, orders, bookings, tickets and consent.
Rolls up to
Revenue from product launches and drops, back-in-stock alerts, returns and exchanges, in one number.
Early access to VIPs
Product launches and drops · T−1
Launch carousel
Product launches and drops · T 0
Reel comment-to-DM
Product launches and drops · T+1
Last sizes left
Product launches and drops · T+2
Customer story
Early access on WhatsApp sells out a drop faster than a week of Instagram posts. And the size advice actually uses their last order.
IV
Verified customer
Ishaan Verma
Co-founder, Kora Label
Common questions
Yes. Teams like Kora Label use it for product launches and drops, back-in-stock alerts, returns and exchanges, with templates made for fashion & apparel.
Similar industries
D2C & ecommerce
Retail
Turn one-time buyers into regulars across WhatsApp, Instagram and email.
See how it works→
Beauty & personal care
Retail
Shade advice, refill reminders and launches that sell out on WhatsApp.
See how it works→
Jewellery
Retail
High-value buyers want a person, video calls and trust. Give them all three.
See how it works→
