Hypermoat for FMCG & packaged food
Reach retailers and shoppers directly, and learn what sells where.
Campaigns, flows, chatbots, an AI agent and a CRM that knows every order, on WhatsApp, SMS, Email and more. Built for how FMCG & packaged food teams sell and serve.
Pahadi Teas
Business account · replies in seconds
Namaste Suresh ji, your weekly order: 24 boxes Darjeeling First Flush, 12 Masala Chai. Same again?
Repeat order
Add 6 Green Tea
Added. Total $463. Pay on delivery or UPI.
Order #PT‑5512 confirmed
WhatsApp · preview
Pahadi Teas · this month
1,800
retailers ordering on chat
−65%
order errors
19%
sample-to-order
retailers ordering on chat
1,800
order errors
−65%
sample-to-order
19%
ready-made playbooks
8
Chat commerce, Lead qualification and more
i
Example results from Pahadi Teas, last 30 days on Hypermoat. Yours will depend on your audience and offer.
What gets in the way for FMCG & packaged food teams
01
No shopper data
Retailers own the relationship.
02
Distributor orders by phone
Order-taking is manual and error-prone.
03
Sampling without follow-up
Samples go out and nobody hears back.
Use cases for FMCG & packaged food
Chat commerce
Revenue
Browse, ask, add to cart and pay by UPI without leaving the chat.
See the playbook→
Lead qualification
Sales
Ask the right questions in seconds, score the lead and route hot ones to a person.
See the playbook→
Payment and EMI reminders
Revenue
Friendly reminders with a pay link, promise-to-pay options and escalation only when needed.
See the playbook→
Feedback and NPS
Support
One-tap ratings that route unhappy customers to a person before they post a review.
See the playbook→
Product launches and drops
Marketing
Early access for past buyers, then everyone, measured per step and per channel.
See the playbook→
Loyalty and VIP programmes
Marketing
Points, tiers and VIP perks announced on WhatsApp, tracked on the record.
See the playbook→
Outbound sales
Outreach
Find accounts, reach decision makers and turn replies into deals, with the full history on every record.
See the playbook→
Lead generation
Outreach
Build verified lead lists, enrich emails and phones, and send qualified leads straight into sequences or your CRM.
See the playbook→
Playbook preview
Playbook preview: Chat commerce
A customer writes in. Click a step to see what the customer gets.
Pahadi Teas
Instagram · step 1 of 4
Ask · Question in DM
“Do you have this in 30ml?”
Instagram · preview
Live in a week
01
Connect Google Calendar and your WhatsApp number
Most teams do this in the first hour.
02
Import contacts and opt-ins
From CSV, your old tool or your CRM.
03
Switch on chat commerce and lead qualification
Start from our templates, tuned for FMCG & packaged food.
04
Watch the revenue per message
Credited once, per step and per channel.
The channels FMCG & packaged food customers answer
Features that power it
C
Chatbots
Engage
No-code bots that answer when customers write in, with catalog, orders and payment links.
Explore the feature→
CA
Catalog and payments
Engage
Products, carts and UPI payment links inside WhatsApp and web chat.
Explore the feature→
AA
AI agents
CRM & AI
Sales, support and success agents that read the full timeline and act at the autonomy you set.
Explore the feature→
UI
Unified inbox
Support
Every channel in one inbox, with the customer’s record beside every chat.
Explore the feature→
SR
Skills-based routing
Support
Route by order value, open deals, language and channel, using the customer record.
Explore the feature→
DA
Deals and pipelines
CRM & AI
Pipelines fed by replies, orders and signals, with the full thread on every deal.
Explore the feature→
Connects to the tools you already use
GC
Google Calendar
Bookings and reminders
R
Razorpay
Payment links and UPI
M
Meta
Ads, WhatsApp, Instagram
GS
Google Sheets
Import and export
Z
Zapier
5,000+ apps
{ }
Custom events API
Anything onto the timeline
Where it lands
On the customer’s timeline, and in your revenue number.
Links to
Every customer is one record: their chats on WhatsApp, SMS, Email, orders, bookings, tickets and consent.
Rolls up to
Revenue from chat commerce, lead qualification, payment and EMI reminders, in one number.
Question in DM
Chat commerce · Ask
Catalog in chat
Chat commerce · Answer
Cart and payment link
Chat commerce · Cart
Order in Shopify
Chat commerce · Paid
Customer story
Our retailers reorder on WhatsApp in under a minute. Order errors dropped because nobody retypes anything.
RD
Verified customer
Rohan Desai
Co-founder, Pahadi Teas
Common questions
Yes. Teams like Pahadi Teas use it for chat commerce, lead qualification, payment and EMI reminders, with templates made for FMCG & packaged food.
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Direct orders, table bookings and regulars you own, not the aggregator.
See how it works→
D2C & ecommerce
Retail
Turn one-time buyers into regulars across WhatsApp, Instagram and email.
See how it works→
Beauty & personal care
Retail
Shade advice, refill reminders and launches that sell out on WhatsApp.
See how it works→
